There are so many blog posts these days about check listing. Here is one more (there is extensive additional resource at the end too). This is a keyword checklist to help you follow the basic guidelines to optimise your website pages correctly. Google is less focused on keywords these days but emphasis is still needed on existing, main pages and secondary ones in order to present them to the search engines in an acceptable manner, generally accepted search engine algorithm rules.
Remember, the priority of natural search is to maximize the visibility of a client’s website by ensuring that its listings appear more frequently and indeed more prominently in common search results. A number of businesses base their natural search strategies on the successful insertion of their website into natural search results for specific keywords.
URL: It is advisable to position your primary keyword as close to the beginning of the URL as possible.
The all important Title Tag: It is better that the title is roughly between 10 and 50 characters and includes one or more keywords while still being descriptive.
SEO Keyword Meta Tag: It makes sense that you should include all of your keywords in the keyword meta tag. Do not include any words that don’t appear in the body of your text.
Content Description Meta Tag: This should be insightful of course but it should also contain one or two of your more considered keywords.
All about Keyword Density: Site content should comprise of all of your keywords and additional text. Total keyword density (all keywords) should be around 12% is the maximum, otherwise you might be in spam territory (according to Google). Anything less than 2% is unlikely to give you a return.
The Text Formatting Fonts (for example strong, bold and underline): Perhaps not a lot of weight in algorithms. However, if you embolden the first instance of your keywords and the last instance of your primary keyword you should see some positive results.
The Header Tags (e.g. H1 and H2 tags): More credence is afforded to keywords that appear within H1 tags and then H2 tags and so on.
SEO Images Alt Text: It is good practice to include your keyword at least once in the Alt tag of any images. Ensure that the text is relevant to the image and gives some information.
The Key-Phrases as Whole Phrases in SEO: Say, for instance, you are targeting internet marketing as a key phrase then it is best to not split the words up, if possible. Some effect is noticed if the words are split, but much more benefit is received by including the phrase as a whole.
The beginning of (Content)Text: It is advisable to position your keywords to the beginning of your page content. Therefore, try to include your primary keyword within the first sentence or two and also within the last paragraph.
- Google ranking factors
- 15 minute SEO
- 60 essential checks before launching a website
- 88 point checklist
- SEO audit checker