So what is SEO? Search Engine Optimisation (or SEO) is a phrase that is regularly banded around and often missunderstood. SEO is a practice which exists exclusively on the internet and one of those buzz word acronyms that is now part and parcel of internet email marketing. You might assume that webmasters and particularly web design companies are fully abreast of the skills and updated tactics required to ensure that your website conforms to the latest SEO methods.
You might also think that they (Webmasters) are designing your website so that it is search engine optimised. However, you would be wrong to assume that is the case. The important aspect is ‘up to date’ as Search Engine Optimisation is an integral part of your web site construction. Like shifting sands on the beach, what used to work last year is now redundant and this means that SEO practices need to be updated constantly to keep abreast of the changes made by search engines such as Google.