So you want your website to climb the Google search rankings?

Looking to climb the Google ladder?  You need to develop your website ethically  within  the guidelines and to be prepared to be patient. There is no other easy and cosy answer. It is not wise to take unnecessary risks with short term tactics with potentially ‘Black Hat’ practices. A well constructed site that is fully assessable containing a growing volume of new content is required in order to clim the Google ladder.  A website also needs many quality in bound links.

What is natural search? The term ‘natural search’ has been defined as internet users being about to find information pertaining to your products and services by means of search. The most common search methods are the search engines, but search can also  include social media sites such as Facebook, specific blogging websites and news websites just to mention a few. Natural search can also be referred to as Organic Search.

The priority of natural search is to maximize the visibility of a client’s website by ensuring that its listings appear more frequently and indeed more prominently in common search results. A number of businesses base their natural search strategies on
the successful insertion of their website into natural search results for specific keywords.

The Google bots automatically pick up any positive change to your website.  Google bots regularly spider pages of websites as long as they are accessible. The bots will index pages to their database and take note of those changes. It is the objective of every web owner to see their website rise the Google rankings.  Therefore, if you want to improve your rankings you need to understand how to satisfy Google’s algorithm. To find out more about the Google guidelines click here http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769

Google pays less attention to ‘keywords’, unlike other search engines such as Yahoo and Bing,  and whilst they may be important in the overall design and construction of your site they are of lesser importance to Google.

Google’s main areas of interest are looking at these two areas:

The continued growth in your updated unique content that makes your site of interest and is a good resource and source of information to readers.


 •The quality and volume of inbound links to your site/ This is both incoming only [directories] and reciprocal links with relevant sites that have high link popularity.

It is important to address these areas in order to please Google’s measure of importance and to climb the Google ladder.

Content

For SEO they say content is King.  But quality content is the real King. You can buy content from freelance writers that is irrelevant, non unique and senseless and the content would not help your cause. Your users will keep returning to your website if your web writing incorporates a catchy headline, a persuasive writing style, your image text.  The more quality content you add to your site the more the site grows.  This will ensure a resource of information that Google can index and potentially display to their users who are searching.

Links

Each link which your site has can be counted as a vote in favour of your content. Indeed the more links you have then the more votes you have in your favour. Not every link will be a high vote, however, and some of the links may be potentially damaging to your site’s ranking.  It is, therefore,  important that you check the quality of those links to your site. Go for quality and above all relevancy as sites that link to your web pages should be relevant sites to your topic or subject matter.

The more links you can have to your website without having to give back a link the more votes you are building. To obtain ‘one way inbound’ links is difficult though. The only other way to obtain one way inbound links is to make  your site extremely popular or to add your site to the thousands of directories that catalogue websites as they seldom ask for a  return link you are building more inbound links as opposed to  giving more links away.

The other issue to be mindful of is that not all links are created equal. Have you heard of the following? Links from high page rank websites, are more preferable to low page rank websites? Links on theme are better? Links with relevant copy even more so? This is not true any more. Page rank as a concept is out-dated and largely ignored by Google’s algorithm. In fact some of the strongest linking websites turned out to be zero page rank. Theme was also largely irrelevant from an SEO link point of view. Filling a link with the relevant copy, em-bolding the word or adding a H1 tag was also largely irrelevant.

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