So, not convinced you need to upload regular content to your site? Take a look at this site article for what you need to do and what you should avoid. Essentially, your increased traffic will hit the back button if your content is not well written, well laid out and well proofed. That will be a shame for your conversion rates but also a waste of increased bandwidth charges. Content needs to be written and presented in a professional manner or you may be penalised by the search engines.