It was interesting to note the findings of recent recent survey which revealed that over half of students from top universities could not name one small or medium sized business (SME). The survey was conducted by internship recruitment agency Instant Impact Interns. The figure is all the more alarming given that over 64% of students intend to start their career at an SME.
We explored some of the issues in a related post concerning business start ups and their propensity to spend on content writing and SEO services. Could it be that SMEs are not spending sufficient resources on-line to ensure that people know about them?