Content Writing and SEO – The fine art of producing content that increases rank

Looking to climb the Google ladder?  You need to develop your website ethically  within  the guidelines and to be prepared to be patient. It is not wise to take unnecessary risks with short term tactics with potentially unhealthy practices. A well constructed site that is fully assessable containing a growing volume of new content is required in order to clim the Google ladder.  A website also needs many quality in bound links.

It has sometimes been argued that using your designated targeted keywords in outbound links will increase the likelihood that your page ranking will turn favourable. You might wonder how this works?   Google is less focused on keywords these days but emphasis is still needed on   existing, main pages and secondary ones in order to present them to the search engines in an acceptable manner, generally accepted search engine algorithm rules.

Well I suggest reading “google ranking factors” and “outbound link theory.” It might also be useful to check out the views and opinions on outbound links at SEOmoz Quality/Relevance of Links to External Sites/Pages .  It can also be argued that anchored outbound keywords merely imply that those keywords are more critical to your content. It can be similar for bold keywords.

One’s natural intuitive inclination would be to insert links where they can provide most benefit to the user and reader. Indeed bloggers have regularly stated that with link juice and Matt Cutts’ statement in 2009 about “nofollow” it can be confusing about whether it is in your interest to put a link to another site in my articles. This would apply even to sites that would be a good additional resource for your readers.

The important point here is not to be apprehensive of linking out. It is good practice for a healthy site to link out and this is following the correct procedures for SEO. Of course it is also important to not go overboard with excessive link building, otherwise your page could look like Wikipedia.  An outbound link maximum of 30 links is good practice.

It is also worth recalling that “Nofollowing” links curtailed that page from passing on the benefit and value of PageRank. Therefore, you retained it to pass around your other pages.  Now “nofollow” means that PageRank simply disappears and you are unable to retain the PageRank for your own site.

Google pays less attention to ‘keywords’, unlike other search engines such as Yahoo and Bing,  and whilst they may be important in the overall design and construction of your site they are of lesser importance to Google.

It is important to remember that the PageRank of a page is judged by it’s inbound links and not effected by the outbound links on it. Outbound links only effect the amount of PageRank a page can pass on. If your homepage had 200 PageRank points that would only change if the links pointing to the page changed. Having said that if a page had 10 outbound links it could only pass on 20 PageRank points to each.  Therefore the more links you have on a page the less PR flows through each one.

Each inbound link which your site has can be counted as a vote in favour of your content. Indeed the more links you have then the more votes you have in your favour. Not every link will be a high vote, however, and some of the links may be potentially damaging to your site’s ranking.  It is, therefore,  important that you check the quality of those links to your site. Go for quality and above all relevancy as sites that link to your web pages should be relevant sites to your topic or subject matter.

Ultimately don’t be afraid of outbound links, this is how the web was designed to work in the first place.

This entry was posted in SEO and tagged , , , . Bookmark the permalink.