It is best to be aware of the pitfalls of using social media given the ability of users to post malicious content and unethical clicks from fake accounts. Today, we learn that Facebook has 83 million fake users. Earlier this week Tom Daley, a member of Team GB, reported a Twitter user for sending offensive messages. This followed his failed attempt to secure an Olympic medal in the 10m synchronised dive.
“Turns out I don’t have very thick skin after all so I am closing my twitter account. Enjoy the games. Signing off, skelts x”
We now learn that the BBC Blue Peter presenter Helen Skelton has quit Twitter. Helen Skelton has abandoned her Twitter account after suffering years of negative comments. The final message on her account was posted on Wednesday evening and read “Turns out I don’t have very thick skin after all so I am closing my twitter account. Enjoy the games. Signing off, skelts x”
The American social networking site does not contain her profile any longer and the account appears to have been closed after sending the last tweet. Helen Skelton is best known for presenting the CBBC programme Blue Peter. More recently she has been working as a reporter for the BBC at the London 2012 Olympics.
Worse still, if you are using social media for advertising, how can you trust that the follow through clicks are genuine and could lead to sales growth?