How To Create A Website With Maximum SEO Potential

paywall technologyLooking to create a website that uses maximum SEO potential and keeps your customers reading and engaged with your material and content? It would be a good idea to read this SEO article here from Jayson Demers.

See also his article on content strategy and headline pops for some very useful copywriting ideas.

Once you have taken on board all of these suggestions then consider The Definitive Guide to Crafting Winning Calls to Action in Your Content.  See also The Four Elements Of Any Action, And How To Use Them In Your Online Marketing Initiative.

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Careers in web content writing

givemecontentservicesThinking of making or developing a career in web content writing? You don’t need to have a background in journalism although that may well help. There are no specific entry requirements but a background in information provision, report writing or public relations would help. The location can be be flexible, either home based or writer in residence due to the nature of the assignments.

There may also be opportunities to work freelance whereby one can be flexible about who to work for.  Small and medium sized enterprises are always on the look-out for freelancers who can help deliver a web content writing package.

Salary expectations can be varied.  Writers in residence will obviously be able to command better packages particularly if they can combine writing skills with project management competencies. Typically salaries will start at 22k  with the potential to rise depending on the successful satisfaction of targets. Remember too, however, that companies may be tempted to outsource their web content writing to low cost regions in the world. The quality of writing might be poor but companies seeking quotes from these regions will expect similar quotes from local writers.

See here for more information on recruitment agencies.

 

 

 

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Extend your brand and keep customers within your walls

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Thinking about how you can offer a better digital service and extend your brand?

Lets take the example of newspapers. What you need are excellent writers who are avid consumers of digital newspapers and magazines.  There are many strategists who have  got some very good ideas, if a bit London-centric, for making digital newspapers into one-stop service providers. After all  traditional print ones have always been a one-stop service provider, e.g.  supplying the weather, the court circular, television listings, lottery numbers etc. The marketing idea would be to give readers a reason to subscribe and then provide sufficient incentive to stay within their walls for lots of their needs.

You can see an extension of this idea in many different spheres with giants such as Google who are the experts of containing the customer within he walls of their platform by offering many services such as news, email, finance, cloud services, maps and so on. The latest example is Facebook deciding to join forces with HTC to produce a phone where the apps come from Facebook rather than from the Android platform. So, the question is how to contain your customer within the walls of your platform so that they buy additional services from you without having to step outside your platform in order to continue their customer journey.

Give Me Content understands the importance of quality content. Whether you are in the web marketing business, are a blog owner or perhaps just seeking to rank high in the search engines, there is simply no alternative to quality content.

Contact Us and ask about our services.
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Merry Christmas and Happy New Year

Merry Christmas and Happy New Year from all at Give Me Content.

 

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Get your web content right before engaging with social media

Are you thinking of engaging with social media to grow your business?  Online communication channels offer fantastic potential for your business to be more selective in targeting customers. However, it is common that business owners, particularly small businesses, set up social media accounts such as Facebook, LinkedIn and Twitter only to connect with old friends and existing contacts.

Social media engagement requires a commitment of time and a well-considered strategy. In order to manage a successful campaign, it is necessary that you monitor Facebook and Twitter on a daily basis. Blogs are a creative way of adding dynamic content but should be refreshed regularly, with new material added on a weekly or at least monthly basis.

Before engaging with social media, it will pay to get the basics right and ensure that your website content is fully optimized.  Think of your website as a glossy brochure. You are presenting the best aspects of your business in the best light.   Firstly, make sure that your website content is unique. The search engines will penalise your search ranking if it is copied.  Secondly, ensure your content does not contain any spelling mistakes. It is surprising how many large corporations publish spelling mistakes and grammatical errors on their websites.

Keep your key messages simple and to the point. Any PR campaign will start with your key messages and outline your unique selling points on your home page.  Make sure that the content clearly captures what you are offering and reinforces your key messages.  Visitors to your site will want to know instantly how you can help them.  Remember that they will most likely have found your site by searching your keywords. So, now that they have found you, make it clear what you are selling.

Ask yourself: does my site have dynamic content and news items relevant to the search terms?  Is the content regularly updated?  Sparkling website design can make a site look professional but will not necessarily help with your search engine ranking.  What you need is creative and persuasive content that will keep the attention of your reader. 

Now that your content writing strategy is robust, you are better placed to engage with social media.  You can add dynamic content by creating a news section or a blog so that your content is not static.  Returning visitors to your site will be more inclined to bookmark your site if you have relevant news and articles that keeps their interest. It would help to also make it easy for your reader to share the article. Open source widgets are easily available for free download that will help with your social media engagement.

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The challenge for content providers in the digital age

There are many doom merchants around who say that the newspaper as we know it will be dead within ten years, or perhaps even sooner.  The thesis goes that consumers will get so familiar with accessing content for free that they will refuse to pay for content provision.  This then leads to the question of how newspapers will make money and pay for the costs of proving journalistic expertise.

The challenge for newspapers going forward will be how to transform digital newspapers into one-stop service providers.  Of course, traditional print newspapers have always been effectively one-stop service providers in that they have been suppliers of the weather, the court circular, local sports coverage, television listings, lottery numbers etc.  The objective then would be to give their readers a reason to subscribe and to stay within their walls for lots of their needs. Perhaps they can add e-commerce facilities such as buy and sell portals.

Digital content providers have been using companies such as Narrative Science to produce computer-written summaries of stock market trends several times a day (and typically highlight 10 stocks hitting 52-week highs, 10 stocks seeing unusually high volume, sector reports and earnings previews/wrap-ups). These stories can generate substantial traffic/reader interest for a fraction of what it costs to have an in-house writer doing the same thing full-time.

The same principle applies to any content provider in the digital age.  Can your website hold the visitor within the confines of the site or is the bounce-rate such that viewers immediately click away having landed on your site.  Does your site have dynamic content and news items relevant to the search terms? Is there sufficient news to keep the visitor interested?  Is it regularly updated?  Are there sufficient internal links? The successful newspapers will have a digital platform that offers a one stop service and the best brains in their companies will see that mission as their attempt to survive in the industry. Other content providers might survive on the provision of niche content.

 

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The opportunities for digital publishing with the coming 4G

The fourth generation of mobile wireless services, what is known as 4G, promises not only higher speeds and lower latency, but a move to an end-to-end IP wireless network. Consequently, 4G networks offer enterprise wide area network (WAN) managers more than just a faster wireless WAN.

What does this mean for digital publishing? As we’ve been learning in London these last few weeks, commuting crowds in their millions have been sitting ducks for traditional, hand delivered print media, but their older established news brands with instant delivery are really taking off. There are many hands holding newspapers, but there are many more hands holdings apps, and spending more time with them. As has been anticipated for some time, the old “breaking news experts” like Sky News are being eclipsed by even older newspaper brands, in the battle for minds, updates and the spectacular.

the infrastructure required to roll out 4G broadband is coming to the UK

The London Olympics may have created a surge, but that surge is pretty symptomatic of what’s happening everywhere and is changing habits. New media such as Twitter, smart phone and tablet apps are moving the credibility and immediacy of long trusted news brands and mastheads to at least an equal WiFi and 3G playing field.  As with all change, there is great opportunity – and even greater opportunity coming, with 4G. The infrastructure required to roll out 4G broadband is coming to the UK. Indeed, a technology journalist recently claimed that highly skilled freelancers working with umbrella companies are likely to benefit from the increased demand for their skills.

News brands of the 80’s and 90’s are now starting to languish. CNN, for example, has its lowest tv ratings ever and Sky News has seen its better days, too. Brands which have relied mainly on narrow distribution mechanisms and availability, rather than their own, intrinsic brand values, will now need to fight hard to catch up. Barriers to entry are being stripped away.

Sky News was originally a blend of newspaper journalism, commercial radio and television and the BBC

The successful merger of Stream and Tele+ demonstrated a lot about change and opportunity. The changing media landscape has always brought about new, brand building opportunity. The brands that haven’t seized those opportunities have either died, or are almost there. You only have to walk through London or the London 2012 venues to see the future. But what is clear is that new culture, to be successful, needs to blend the best bits of previous culture. Sky News was originally a blend of newspaper journalism, commercial radio and television and the BBC. CNN was also a blend of similar cultures. They were both successful ‘change agents’ in their day.

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Outsourcing web content

Do you need content for your blog, newsletter or website? Givemecontent write the material for websites in a unique way that means it appears higher up the list when people search on Google and other search engines.

The limitations of creating web content in-house is the time it consumes which can typically involve research about the topic, knowing the subject and the actual time to write and construct the page appropriately. It would represent a false economy for SMEs to emply a dedicated member of staff for this purpose.  Therefore, finding the right people to undertake this task is one of the main problems. It is neccessary to have a good grasp of grammar, proficient typing speed with accuracy and a love of words as well as enjoying sitting in front of a pc word processor for hours each day. Locating the right people who fit the bill is one of the hardest tasks.  Then, keeping them interested for the long term is the next problem. Have you thought of outsourcing the content writing service? This is where Give Me Content can help by delivering creative and persuasive copy.

Give Me Content understands the importance of quality content. Whether you are in the web marketing business, are a blog owner or perhaps just seeking to rank high in the search engines, there is simply no alternative to quality content.

See Also

Contact Us 
Give Me Content Services
SEO Friendly Web Content
SEO Blogging
Content for brochures
Give Me Content Blog
Content Writing Services London
Content Writers London
Web Content Writing London
Web Content Writing Wandsworth London
SEO Content Writing London
 

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Content writing services using Twitter

When are Twitter and Facebook not in the news? Are you thinking about using Twitter for spreading your content stories?   

It is best to be aware of the pitfalls of using social media given the ability of users to post malicious content and unethical clicks from fake accounts. Today, we learn that Facebook has 83 million fake users. Earlier this week Tom Daley, a member of Team GB,  reported a Twitter user for sending offensive messages.  This followed his failed attempt to secure an Olympic medal in the 10m synchronised dive.

“Turns out I don’t have very thick skin after all so I am closing my twitter account. Enjoy the games. Signing off, skelts x”

We now learn that the BBC Blue Peter presenter Helen Skelton has quit Twitter.  Helen Skelton has abandoned her Twitter account after suffering years of negative comments. The final message on her account was posted on Wednesday evening and read “Turns out I don’t have very thick skin after all so I am closing my twitter account. Enjoy the games. Signing off, skelts x”

The American social networking site does not contain her profile any longer and the account appears to have been closed after sending the last tweet.  Helen Skelton is best known for presenting the CBBC programme Blue Peter. More recently she has been working as a reporter for the BBC at the London 2012 Olympics. 

Worse still, if you are using social media for advertising, how can you trust that the follow through clicks are genuine and could lead to sales growth?

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Advances in paywall technology can increase subscriptions for news content

how publishers and newspapers in particular can get their readers to pay for news through digital channels can be helped with advances in paywall technology

It has been interesting to note that the Times has launched a standalone Tumblr blog for free to view opinion pieces from their star columnists. This raises again the debate about how publishers and newspapers in particular can get their readers to pay for news content through digital channels.

The commercial move might be viewed as a further deviation from News International’s £2 a week digital paywall for Times and Sunday Times content.  The paywall had been taken down over the jubilee weekend and plans are afoot to remove it on key dates during the upcoming London Olympics. There has also been a major growth in social networks, particularly Twitter and Facebook, since News International experimented with their paywall. For example, over two million people follow journalists who work for the Times, which it could be argued is the best prospect pool and marketing voice a publisher could have.  However, publishers need to devise a plan of how to monetise this in a controlled way.

All newspaper publishers, it seems, have been keeping a close eye on these developments as any notable success in increasing the subscriber base would inevitably see them follow suit. According to the Guardian the Times has about 120,000 digital subscribers, with 114,000 people subscribing to the Sunday Times, according to figures published in February.  The Guardian reported that Dominic Carter, commercial director at News International, had said in May that the Times and Sunday Times’ had 297,000 total print and digital subscribers.

The initial implementation of paywalls by various major digital publishers was rather patchy.  Subscribers invariably had access to content, and homepages were being used as a sales tool, along with marketing and promotional activity.  However, there was a major commercial failing in that sampling was limited if a customer was thinking about taking out a subscription. Additionally, publishers invariably removed the presence of their content on distribution portals such as Google Search meaning discoverability for potential customers was restricted. Users would have to know the brands and come directly to them if they wanted to subscribe.

Innovations in technology

Publishers have become increasingly innovative with their paywall technology which now allows them to perforate the paywall in a controlled manner.  For instance, staff writers can tweet a link to their article and their followers can sample that article for a limited period of time.  This gives publishers a strong promotional reach and the ability to reach an audience that might not come directly to them. This could be an example of where social networks can benefit increased sales in content.

In addition to this, with paywall technology publishers are able to create preview pages for their premium content, enticing users to pay for content.  This enables them to present a limited version of the article if you reach the article via a distribution channel that they support such as Google search.   The publisher could then offer a subscription to view the whole article, or to view any other articles on the website.

Business development opportunity

Publishers need to devise a plan of how to monetise this in a controlled way but they can, of course, drop the paywall for certain channels (for special occasions and events) or for the entire site (as I mentioned earlier the paywall had been taken down over the jubilee weekend) in order to improve traffic and to build a registered pipeline of prospects.   As part of business development publishers are now able to provide customer ads to promote their brands and the subscriptions which they are offering.  They can also insist that customers coming to view content through these avenues have to register before viewing, thus allowing them to build a prospects list that they can follow up on as a business development opportunity in the future.

The advances in paywall technology might not mean that users will be more inclined to pay for their content but it will help publishing houses with any marketing inducements.

 

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