Tag Archives: Aligning SEO to B2B Marketing Strategy

The ten concepts seen as important for aligning SEO to B2B marketing strategy

SEO is an important part of the B2B marketing mix. MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook has put SEO as the fourth most effective B2B marketing tactic overall. However,  in spite of this, SEO may be excluded from the planning of an … Continue reading

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